What Chemical Damage Does
Bleaching, permanent colour, and smoothing/straightening can over-process hair, breaking internal bonds and protein, reducing elasticity and leaving hair brittle, gummy when wet, and prone to breakage.
Best Repair Approach
Hair Repair Therapy and bond-rebuilding treatments restore structure and elasticity. Hydrating hair spas add moisture, and a trim removes the most damaged ends. We assess elasticity before recommending a course.
Recovery Plan & Prevention
Pause further bleaching/chemical services until hair recovers, use sulphate-free products and weekly masks, minimise heat, and space out future chemical treatments. Recovery is gradual but very achievable.